Lesson 1: Start Building Your 24/7 Sales Engine
Welcome to the 24/7 Sales Engine program. Here's how to get started building your personalized Sales Engine.
Lesson Index
Jump to any short video, or skip ahead to the action checklist when you are ready to implement. Progress is saved on this device.
Welcome, agenda, and program setup
In this video, Jay and Bill open the program, confirm you are in the right place, and walk through the session agenda, schedule, support, and mentoring so you know exactly how the training works.
Entrepreneur mindset and persistence
In this video, Bill and Jay talk through the reality of building with AI, why first campaigns often need improvement, and why persistence beats chasing every new idea.
The starting point: niche and offer
In this video, Bill explains why every 24/7 Sales Engine starts with a niche market and an offer, then helps you check whether you already know yours.
Program questions and implementation logistics
In this video, the group covers practical setup questions, including Buildy access, mentor support, ads, LLC setup, course creation, and how implementation works inside the program.
Niche selection and Ikigai
In this video, Bill shows how to choose a niche in the Goldilocks zone and use Ikigai to combine what you like, what you are good at, what the world needs, and what people will pay for.
Using Buildy for market research
In this video, Bill demonstrates asking Buildy to research a niche, using natural health and metabolic health as the example, so you can guide your own niche and offer decisions.
Niche research questions
In this video, the discussion goes deeper on Buildy research, narrowing a lead generation niche, AI customer targeting, and how to position niches that feel personal or specialized.
NotebookLM, YouTube, and Gemini research workflow
In this video, Bill walks through a full research workflow: pull high-performing YouTube videos and web sources into NotebookLM, then use Gemini Deep Research to spot current opportunities.
NOTE: Since this video was recorded, Google renamed NotebookLM to Gemini Notebook. It is currently still located at this link: https://notebooklm.google/
Research and offer selection discussion
In this video, Jay and Bill connect your research process to the decision of what to sell, whether that is your own product, coaching, a course, or affiliate offers.
How the 24/7 Sales Engine fits together
In this video, Bill maps the full engine structure: traffic to a website, a quiz that captures lead information, AI that learns each prospect, and personalized emails and sales pages that follow up.
Tool access and research depth
In this video, Bill answers questions about free versus paid Google tools and clarifies what you gain when you upgrade the research experience.
Turning research into a website and offer
In this video, Bill reviews Gemini research output, pulls out strong offer angles, and shows how to ask Buildy to create a homepage and sales page from your niche and offer.
Ads, business setup, and next session logistics
In this video, the group covers ads performance questions, LLC and sole proprietor setup, international considerations, and what to expect in the next training session.
Reviewing the generated site and adding a course area
In this video, Bill reviews the generated homepage and sales page, then demonstrates asking Buildy to create a members area with signup, login, and course module placeholders.
Plan access, grandfathering, and course area review
In this video, Bill explains the upcoming higher-priced Buildy plan, how early buyers stay grandfathered, and reviews the members area layout you just generated.
Wrap-up and homework
In this closing video, Bill wraps day one with final consulting and course delivery answers, then gives your homework: pick your niche, shape your offer, and prepare for the next implementation session.
- YouTube to NotebookLM Chrome Extension: Install the extension to easily send YouTube videos directly into NotebookLM for research. Get the extension
- Set Up Your LLC with Prime Corporate Services: Protect your personal assets and establish your business entity. Get started here
- Example Prompt for Gemini Deep Research: Use this prompt template to discover hot niche trends: "Please help me identify hot trends for me to use as a niche market that I can create products or offers to help people interested in <insert your niche market info here>."
Lesson 1 Action Checklist
Complete these steps before moving on to Lesson 2 so your Sales Engine has a clear niche, offer, and starting website direction.
Choose one starting niche
- Pick one broad market you are willing to stick with.
- Avoid tiny micro-niches that leave no room to adjust.
- Choose a niche you have interest, curiosity, or positive energy around.
- Make sure the market has real problems, goals, or desires people already care about.
Clarify what you will sell or promote
- Decide whether you are selling your own product, coaching, consulting, a course, services, or affiliate offers.
- If you are promoting affiliate offers, confirm there are products or services available in that niche.
- Write down the main outcome your offer helps people achieve.
- Write down the pain, frustration, or challenge your offer helps reduce.
Research the market and opportunity
- Use Buildy to research your niche and surface offer angles.
- Use YouTube, NotebookLM, and Gemini Deep Research to study current high-performing topics.
- Look for recurring pain points, goals, questions, and buying triggers.
- Save useful findings so they can guide your website and quiz later.
Create your first website foundation
- Ask Buildy to create a homepage for your niche and offer.
- Make sure the page explains who you help, what problem you solve, and why the visitor should care.
- Add or plan a sales page if your offer needs more explanation.
- Review the page and ask Buildy to improve anything that feels unclear or too generic.
Prepare your business setup
- Register or connect a domain for the project.
- Review the domain and email setup steps in Buildy.
- If you plan to use paid ads, SMS, or business approvals later, begin LLC setup or review whether you need one.
- Keep the Prime Corporate Services LLC resource handy if you need help setting up your business entity.
Get ready for Lesson 2
- Be able to describe your niche in one sentence.
- Be able to describe your offer in one sentence.
- Have a first version of your site started in Buildy.
- Bring notes on the pain points, goals, dream outcomes, and barriers your prospects care about.
